Think of a time before you searched Google for answers…for some this will be easy but for others, it may prove a little more challenging. Before digital devices became so accessible finding an answer to a query or question meant using a book or speaking to another person who may have more knowledge or information on a topic you require an answer to. These days I wonder how many of us turn to a book, such as an Encyclopaedia, to discover more… not many, for today the majority of people searching for an answer often start with Google and with good reason.
Google Search allows you to find an answer in a matter of seconds whether it is how do you bake a cake? Where is the nearest supermarket? How many types of racing car are there? Or how do I get to the North Pole? No matter how big, small, silly or useful your question may be, Google can provide the most up to date answer and with great speed. But how does Google do this? Well, it starts with a lot of questions and a lot of organising.
Google’s Mission – Organising the world’s information and make it universally accessible and useful.
When you look at this mission and take a moment to think about the information that is held within the world it is mind-blowing! How can one company take the world’s information and provide it to you with what appears to be such ease and within record timing?
Well firstly finding useful answers that are high quality and making them universally accessible to all is no easy mission. However, it is one Google appears to be achieving and is continually working to make even better and more relevant to us as we continue to challenge how we search for answers.
So as mentioned earlier it all starts with a question then a lot of organising. The minute you type a question into the Google search box and press enter Google organise masses of information, filters that information and provides you with answers that it hopes you are looking for in that very specific moment in time.
You have typed your question and Google have organised your answers but how did they do it? Firstly, Google downloads a copy of the entire World Wide Web. Then when you type your question in the search box it uses a mammoth piece of software to search the terms from the text box and look for the answers on the downloaded copy of the entire worldwide web, scanning it for the words that match the words in your search question. Google match every webpage that your words appear on providing you with vast amounts information, but before you even see your answers Google ranks the pages to provide you with the most useful at the top under the adverts.
Ranking is important to provide the most relevant answers. If businesses want to be seen prominently they need to maintain their website’s content. This is because lots of different information is used to rank searches such as location, what searches have been completed before, content, what has most recently been updated and many more aspects. According to Google if you want your website to rank higher read the guidelines they provide. This is a large document with a lot of answers in and can be found by searching: “Google quality rating guidelines”.
Search wouldn’t work without the complex world of algorithms. But what is an algorithm? It is simply a set of mathematical instructions and rules. These instructions and rule provide high-quality answers to your questions. Google work constantly to change and evolve their algorithms to ensure that spam (poor quality pages of often nonsense text and hidden words) and malicious websites don’t infiltrate your web search results.
Google may well be one of the biggest corporate giants in the world but what they bring to our fingertips in regards to digital search results is pretty impressive and without advertising, search wouldn’t be free to use. Ads, though sometimes annoying, are a vital part of keeping the world of search a free and accessible resource to all. It also allows people who want to make a purchase or use a service to find those who are selling.
Google states that quality is one of the most important aspects for them. They pride themselves on employing expert teams that check for the quality of websites that show in their search results. When looking at any website they focus on Expertise, Authoritativeness and Trustworthiness. Websites must meet these standards to be deemed of high enough quality to be listed. Google also work hard to manage misinformation and ensure the results you receive are as accurate and relevant to your search. They also look at the source of information and its reputation to be sure that results meet the high standards.
What is the future of Google search?
The future has no end… So long as there are questions to be asked search will always have a job to do. As the world continues to evolve and develop so do the possibilities of digital search. With programmes, such as DeepRank, developing the way search recognises language, and not just recognising each word typed in the search box, the opportunity for results to be even more relevant is now better than ever.
So how does all this apply to you and your business? Remember the Google mission at the beginning? The important aspect within this that you can apply to your business is to make sure you are universally accessible to all. Is your business, website and information accessible to all users? To be useful and gain success can all consumers access your services and products equally? Is your content up to date, is it accurate, and is it useful to those who are searching for it?