These make up the foundation of our tried and tested ‘simplicity’ approach to creating
engaging, thought provoking and brand-building content online.
we use the internet
WANT to consume
quickly and easily
If we keep this at the front of our mind,
our content team build portfolios of work around a variety of media.
But as a very general rule of thumb, the hierarchy of content can
be broken down in order of effort on the part of the consumer:
Super easy to get a message across with little effort on the consumer
Again, a doddle to get a message across with little effort on the consumer
Easier to convey your message than an essay
Succinct and bite-size content that’s easily gobbled up by consumers
More detailed and requiring more effort
Here at Zigzag we’ve content creators, writers, designers, producers and syndicators
with market-leading creativity and experience.
From tweeting to video and everything in between,
we’re the resource you need for your content strategy and implementation.