Brand Development Marketing Campaigns
building the awareness of your brand to an audience is a delicate and complex process. From identifying market share and competitive criteria, to knowing which channels are going to be the best promotional vehicle for your brand to fly, we know it’s fraught with difficulty and expensive mistakes are all to easy to make.
Fortunately, we’ve got the know-how and experience to ensure your brand development is structured, informed and has the best possible chance of success.
By identifying your audience, their habits, user journey and media consumption, we can build a collection of personas to develop bespoke messages, campaigns and KPIS against.
Awareness is notoriously difficult to measure, but we have a wealth of success metrics to measure. From reach and frequency to bespoke engagement metrics and brand recall, we know which numbers mean success and which aren’t going to make a blind bit of difference.
We can take you TV campaign and tell you if it’s a success or failure, identify the channel mix and touchpoints each channel has had on your audience.
We can even tell you how much more successful your campaign would have been if the weather was warmer.
The possibilities are endless, but rest assured, your brand is in safe hands.