PR & Outreach
PR as evolved in the wake of the digital revolution
But proper PR is still a vital component of your business and it’s comms strategy.
It’s not about who can shout the loudest, but who has the best story to tell, and can get it told in the best possible setting.
Good PR is worth its weignt in gold
What’s key to us is understanding your business from the ground up – with our objective and all encompassing approach, we’ll take the time to get to know you, understand your values and what sets you apart from the competition.
Powered with this knowledge we can then embody your brand and understand what it means to your customers.
We’ll help you plan your content calendar around the true highlights of your business. In turn, it is these highlights that will grab the attention of the right people in the right places. We can also help you identify key stakeholders to elevate your brand’s presence through thought-leadership and guest blogging opportunities.
PR & Outreach with Results…
All our campaign level activity will be measured against a series of realistic KPIs – we don’t believe in the fluff centred around historic AEV models.
We understand that a business needs to see the value in all its activities and models such as PESO (Paid, Earned, Shared, Owned) allows us to do this.