TV & Video On Demand
We can help you advertise more intelligently on TV.
No more simply buying airtime in a poorly targeted TV region
We can help you advertise more intelligently on TV than simply buying airtime in a poorly targeted TV region.
With Sky Adsmart, we can target incredibly granular audiences down to individual homes through Sky customers’ TVs, making our TV campaigns infinitely more targeted than more traditional TV ad buying.
That said, we’re not denying that Corrie still draws a pretty big crowd, so if you want to get on ITV or Channel 4 we can certainly help with that too.
And remember, YouTube, All4, ITV Hub and a host of other digital portals exist for advertisers to promote on. We can help you plan, test and launch your TV campaign both on and offline, and it might not cost as much as you think…
Incomparable reach & awareness generation
There’s a reason the biggest household names advertise on tv again and again. It’s because it works. We’ve done extensive measurement of consumer online engagement benchmarked against tv spots and there is a clear and demonstrable relationship between airtime, brand searches and overall conversions online.
Regional advertisers can benefit form Sky Adsmart’s postcode targeting, whilst property-related products can take advantage of 4 / All4’s plethora of home makeover shows.
The truth is, there’s a formula out there that will work for you, all you need are the experts to help you find it.
Enter the media planners from zigzag…